Internet Marketing Project

1

Section A3: How to Trick Google… Without Getting Caught
- Introduction to PBNs, Who Should Pursue Them, & Who Should Not
- 1.1 Welcome to the Team!
- 1.2 What’s Expected of You in this Role?
- 2.1 Basic (Boring) Definitions
- 2.2 Basic Definitions In the Real World
- 3.1 Ranking Websites Highly in Google
- 3.2 Ranking Highly In Google Real-World Examples
- 3.3 Turning Google’s Algorithms Against It Using PBNs
- 4.1 How to Login to Third-Party Tools
- 4.2 Majestic Trust Flow and Citation Flow
- 4.3 Moz Domain Authority and Page Authority
- 4.4 Other BIG Ranking Factors Besides Website Authority Metrics
- 4.5 Overall Number of Links and Referring Domains vs. Website Authority
- 4.6 Understanding Topical Trust Flow
- 4.7 Why Does Any of this Matter?!
- 5.1 Footprints to Avoid (IP, Hosting, Registrar, and Registrant Info)
- 5.2 Sloppy Site-Wide Link Distribution
- 5.3 Over-Optimized Anchor Text
- 5.4 Low-Quality Content
- 5.5 Manual Review of a Low-Quality PBN Site
- 6.1 Setting Early “Roots” - Why it’s important to do this
- 6.2 Blog Commenting on Relevant Domains:URLs
- 6.3 Copying the Competition’s Best Links
- 7.1 Introduction & Explanation of Why Tiered Linkbuilding is Necessary
- 7.2 Picking and naming a web 2.0 property
- 7.3 Ordering Content For A Web 2.0 Property
- 7.4 Creating an “About Me”, “Contact” Page, and “Welcome” Post
- 7.5 Creating/Scheduling Video-Based Posts
- 7.6 Creating/Scheduling Image-Based Posts
- 7.7 Testing Content On A Web 2.0 Property for Quality
- 7.8 How to Setup Most Important Article On Any Web 2.0
- 7.8.1 VERY Important Add-On to Lesson 7.8 (Authority Links)
- 8.1 When to Start Researching/Building PBNs
- 8.2 Generic PBNs Vs. Topically-Relevant PBNs
- 8.3 What Does a High-Quality PBN Look Like?
- 8.3 What Does a High-Quality PBN Look Like?
- 8.4 The payoff of high-quality PBNs
- 8.5 The Dangers/Repercussions of Low-Quality PBNs
- 9.1 Linking Directly To The $ite Vs. Filtering It Through “Tiers”
- 9.2 Linking From Relevant PBNs Vs. Generic PBNs
- 9.2 Linking From Relevant PBNs Vs. Generic PBNs
- 9.3 Examples Of How to “Theme” Links to Appear More Relevant From Generic PBNs
- 9.4 Anchor Text Considerations (Keyword vs. Branded Keyword vs. Naked Domain:URL)
- 9.5 Inner-Page vs. Homepage Links
- 9.6 Quantity & Frequency of Links
- 10.1 Introduction/Install + Setup LastPass
- 10.2 Introduction to Register Compass
- 10.3 Minimum Recommended Search Criteria
- 11.1 The First Stage of Elimination
- 12.1 The Other Four Stages of Elimination
- 12.2 Test 2: Checking Majestic TrustFlow For Historic/Fresh Metrics and Root Domain vs. Subdomain Metrics
- 12.3 Test 3: Checking The Most Powerful “Fresh Index” Version Of The Domain For Spammy or Low-Quality Backlinks on Ahrefs
- 12.4 Test 4: Check The Domain’s Historic Data on Archive.org
- 12.5 Test 5: Run a Serped.net “Deep Backlinks Explorer” Report & Bidding On A Domain That Passes All Five Stages
- 12.6 Finish Registering The Domain (if necessary) And Add It To Our Spreadsheet With All Required Information
- 13.1 Why This Is A Vitally Important Step
- 13.2 Change Domain’s Registration Info
- 13.3 Setting Up Hosting
- 13.4 Updating Nameservers With The Domain Registrar
- 13.5 Installing WordPress
- 13.6 Cleaning Out The Initial WordPress Install
- 13.7 Minimal Website Setup To Test For Penalty
- 13.8 Performing The Penalty Check In Google
- 14.1 Order Content, Keeping Its Purpose And Target Site & Keywords In Mind
- 14.2 Editing The Site’s General Settings/Permalinks/Homepage
- 14.3 Consider Site Structure (Pages vs. Posts)
- 14.4 Adding And Setting Up Required Plugins
- 14.5 Selecting A Theme (Post-Based Sites Must Show Full Posts On Homepage)
- 14.6 Creating Categories (For Post-Based Sites Only)
- 14.7 Create & Link To Terms & Conditions and Privacy Policy Pages
- 14.8 Creating & Linking Social Media Profiles
- 14.9 Setup The Website’s Core Pages & Appearance (Custom Banner, Widgets, etc.)
- 14.10 Upload Content To The Website
- 14.11 Add The “Money Article” To The Site
- 14.12 Schedule Content To Publish On Facebook And Twitter Pages
- 14.13 Forwarding The Most Powerful Sub-Pages From The Original Site Back to The Homepage
- 14.14 Update Spreadsheet With All Website:Link Data and Move Onto Creating The Next PBN
- 14.15 Final Double-Checks and Finishing Up
2

Section A4: Important Principles for Conversion Optimization
- A4.1 What is Conversion Optimization?
- A4.2 Understanding Universal vs. Business-Specific Conversion Optimization
- A4.3 Conversion Opportunities: Where Do You Lose Control?
- A4.4 A/B Split Testing: How to Do It Correctly
- A4.5 The Power of Compounding Conversion Rates
- A4.6 Absolute "No-Gos" of Conversion Optimization
- A4.7: Section A4 Q&A
3

Section A5: Google Analytics & Search Console Essentials
- A5.1 When Should You Start Paying Attention To Them, and How Often?
- A5.2 Interpreting Your Audience Overview in Google Analytics
- A5.3 Google Analytics "Acquisition" Report Overview
- A5.4 Identifying Your Websites Most Popular Content ("Behavior" Reporting)
- A5.5 How to Use Google Analytics' URL Builder
- A5.6 How to Find Valuable Link Tracking Data In Google Analytics
- A5.7 Page-Based Goal Setup in Google Analytics
- A5.8 Google Search Console Overview
- A5.9 Using Google Search Console to "Growth-Hack" Your Organic Traffic
- A5.10 Connecting All of the Dots & Making this Data Actionable
- A5.11 Q&A via Chat
4

A6: How to Maximize Revenue of a Site with Traffic
- A6.1 When should you start investing energy towards this?
- A6.2 “Doing your own thing” vs. promoting existing products/services
- A6.3 What monetization options do I have?
- A6.4 Where do you find offers to promote?
- A6.5 Option #1: Going straight for the commission
- A6.6 Option #2: Building an email list & longer-term relationship
- A6.7 Staying committed to testing, particularly early on
- A6.8 Often-overlooked leverage points once something is working
- A6.9 Section A6 Q&A
5

Section A7: Building and Marketing to an Email List
- A7.1 What email marketing REALLY is
- A7.2 Which email marketing/autoresponder platform should you use?
- A7.3 Basic overview of autoresponder features
- A7.4 Advanced autoresponder features & automation
- A7.5 How to build a list from a website that has traffic
- A7.6 What about buying an email list?
- A7.7 Creating an effective email sequence
- A7.8 Wrapping up email marketing
- A7.9 Email Marketing Q&A
6

Section A8: Facebook Advertising Basics
- A8.1 Who should be pursuing Facebook Ads?
- A8.2 What We'll Be Covering Now vs. Later
- A8.3 Definitions & Fundamental Concepts
- A8.4 Technical Setup: Creating a Business Account & Installing Your Pixel
- A8.5 Introduction to the Audience Insights Tool
- A8.6 Mining Valuable Data from Audience Insights
- A8.7 Ad Account Structure
- A8.8 Launching Your First Test Campaign!
- A8.9 The "Advertising Veteran's" Mindset
- A8.10 Determining & Building on the Success of Your Test Campaigns
- A8.11 Section A8 Q&A
7

Section A9: Advanced Facebook Ads
- A9.1 Introduction to scaling winning ads
- A9.2 Starting point: Cloning your "winning" ad sets
- A9.3 Using custom audiences & LAAs to scale domestically
- A9.4 Scaling Internationally
- A9.5 "Training Your Pixel" — Part II
- A9.6 Advanced Scaling: An overview of CBO & Manual Bidding
- A9.7 Final Suggestions for Facebook Ads
- A9.8 Advanced Facebook Ads Live Q&A
8

Section A10: Building Profitable eCom & Dropshipping Stores
- A10.1 Introduction & What to Expect...
- A10.2 Which Platform Should You Use?
- A10.3 Critical Elements of Setting Up Your eCommerce Store
- A10.4 Sourcing Products for Your Store
- A10.5 Understanding the Psychology of Online Shoppers
- A10.6 How Do I Get Traffic to An eCommerce Website?
- A10.7 Fulfilling Orders When Sales Are Made
- Customer Service Email Templates Shown in A10.7
- A10.8 Words to the Wise
- A10.9 Section A10 Q&A
9

Section A11: Manufacturing Your Own Products & Inventions
- A11.1 Introduction & What to Expect
- A11.2 Roughly designing your product
- A11.3 Optimizing your design for mass production
- A11.4 Handing it off to a CAD designer
- A11.5 Getting a 3D model printed
- A11.6 Manufacturing domestically vs. abroad
- A11.7 Shopping for a manufacturer
- A11.8 Requesting samples from your top 3 candidates
- A11.9 What to keep in mind when making your final decision
- A11.10 Bringing it home
- A11.11 Section A11 Q&A
10

Section A12: Creating a Successful Membership Website
- A12.1 Why even do it?! Plus things to keep in mind
- A12.2 Outlining a kickass course that’ll deliver results
- A12.3 A quick discussion about creating your sales funnel
- A12.4 Choosing a Learning Management System (LMS)
- A12.5 Getting setup using budget-friendly tools/plugins
- A12.6 Getting setup using more premium tools/plugins
- A12.7 Maximizing the Lifetime Value (LTV) of your members
- A12.8 Section A12 Q&A
11

Section A13: The “Dos” and “Don’ts” of Launching a Kickstarter Campaign
- A13.1 What exactly is Kickstarter, and what is it good for?
- A13.2 Market research: An IMPERATIVE first step
- A13.3 Setting the foundation for a consistent & clean brand
- A13.4 Calculating your funding goal & campaign duration
- A13.5 Setting your reward levels
- A13.6 Recording your promotional video
- A13.7 Designing your Kickstarter campaign
- A13.8 Advertising/promoting your Kickstarter campaign
- A13.9 Icing on the Cake: Stretch Goals
- A13.10 Learning from my mistakes: Final notes RE — Kickstarter
- A13.11 Section A13 Q&A
12

Section A14: How to Get Local Websites Ranked In Google
- A14.1: What's the same for local vs. broader-scale SEO, and what's different?
- A14.2: How keyword research is different for local SEO
- A14.3: How on-page SEO is different for local SEO
- A14.4: How website structure is different for local SEO
- A14.5: How content creation & marketing is different for local SEO
- A14.6: How linkbuilding is different for local SEO
- A14.7: How to get dozens (or hundreds) of white-hat citations at once
- A14.8: Being careful of "Goliaths" when doing local SEO
- A14.9: Key takeaways: Who wins the local search battle?
- A14.10: Section 14 Q&A
13

IMP Weekly Tips
- [IMP] Week 1: Journaling with Intent
- [IMP] Week 2: Redistributing Wealth from Affluent Audiences vs. Nonaffluent Audiences
- [IMP] Week 3: Understanding & Managing Your "Finite Pool"
- [IMP] Week 4: Setting One Brick At a Time
- [IMP] Week 5: In the Affiliate Marketing World, Almost Everything Is Negotiable
- [IMP] Week 6: Plotting a Course to Massive Productivity Using MITs
- [IMP] Week 7: Focusing on “Touchstones” for Effective Goal Setting
- [IMP] Week 8: How to Best Handle Difficult, Overwhelming Moments & Projects
- [IMP] Week 9: Tips for Hiring Writers
- [IMP] Week 10: Stop Guilt-Tripping Yourself for Not Being Productive & “Simply Begin Again”
14

Section A15: How to Dependably Outsource Short & Medium-Term Work
- A15.1 An Overview of Outsourcing Short & Medium-Term Projects
- A15.2 Dispelling Rumors Surrounding Outsourcing
- A15.3 Successful Projects’ Biggest Enemy: Ambiguity
- A15.4 Successful Projects 2nd Biggest Enemy: Being a Cheap Bastard
- A15.5 An Introduction to Today’s Leading Platform: Upwork
- A15.6 Posting Your Project for Providers to Bid On
- A15.7 Evaluating Candidates After Applications Roll In
- A15.8 Interviewing Prospective Providers
- A15.9 Awarding the Job, Setting Terms, & Protecting Yourself from Disputes
- A15.10 Finishing a Job Once It’s Been Completed Successfully
- A15.11 Section A15 Q&A
15

BONUSES
- Links & Useful Resources
- Your 2021 Comeback Plan

Internet Marketing Project

Get a new, up-to-date online marketing training course every month (plus access to a training library with dozens of pre-recorded courses)... for the price of only one.

Course curriculum

Section A3: How to Trick Google… Without Getting Caught

Section A4: Important Principles for Conversion Optimization

Section A5: Google Analytics & Search Console Essentials

A6: How to Maximize Revenue of a Site with Traffic

Section A7: Building and Marketing to an Email List

Section A8: Facebook Advertising Basics

Section A9: Advanced Facebook Ads

Section A10: Building Profitable eCom & Dropshipping Stores

Section A11: Manufacturing Your Own Products & Inventions

Section A12: Creating a Successful Membership Website

Section A13: The “Dos” and “Don’ts” of Launching a Kickstarter Campaign

Section A14: How to Get Local Websites Ranked In Google

IMP Weekly Tips

Section A15: How to Dependably Outsource Short & Medium-Term Work

BONUSES