Course curriculum

  • 1

    Section A3: How to Trick Google… Without Getting Caught

    • Introduction to PBNs, Who Should Pursue Them, & Who Should Not
    • 1.1 Welcome to the Team!
    • 1.2 What’s Expected of You in this Role?
    • 2.1 Basic (Boring) Definitions
    • 2.2 Basic Definitions In the Real World
    • 3.1 Ranking Websites Highly in Google
    • 3.2 Ranking Highly In Google Real-World Examples
    • 3.3 Turning Google’s Algorithms Against It Using PBNs
    • 4.1 How to Login to Third-Party Tools
    • 4.2 Majestic Trust Flow and Citation Flow
    • 4.3 Moz Domain Authority and Page Authority
    • 4.4 Other BIG Ranking Factors Besides Website Authority Metrics
    • 4.5 Overall Number of Links and Referring Domains vs. Website Authority
    • 4.6 Understanding Topical Trust Flow
    • 4.7 Why Does Any of this Matter?!
    • 5.1 Footprints to Avoid (IP, Hosting, Registrar, and Registrant Info)
    • 5.2 Sloppy Site-Wide Link Distribution
    • 5.3 Over-Optimized Anchor Text
    • 5.4 Low-Quality Content
    • 5.5 Manual Review of a Low-Quality PBN Site
    • 6.1 Setting Early “Roots” - Why it’s important to do this
    • 6.2 Blog Commenting on Relevant Domains:URLs
    • 6.3 Copying the Competition’s Best Links
    • 7.1 Introduction & Explanation of Why Tiered Linkbuilding is Necessary
    • 7.2 Picking and naming a web 2.0 property
    • 7.3 Ordering Content For A Web 2.0 Property
    • 7.4 Creating an “About Me”, “Contact” Page, and “Welcome” Post
    • 7.5 Creating/Scheduling Video-Based Posts
    • 7.6 Creating/Scheduling Image-Based Posts
    • 7.7 Testing Content On A Web 2.0 Property for Quality
    • 7.8 How to Setup Most Important Article On Any Web 2.0
    • 7.8.1 VERY Important Add-On to Lesson 7.8 (Authority Links)
    • 8.1 When to Start Researching/Building PBNs
    • 8.2 Generic PBNs Vs. Topically-Relevant PBNs
    • 8.3 What Does a High-Quality PBN Look Like?
    • 8.3 What Does a High-Quality PBN Look Like?
    • 8.4 The payoff of high-quality PBNs
    • 8.5 The Dangers/Repercussions of Low-Quality PBNs
    • 9.1 Linking Directly To The $ite Vs. Filtering It Through “Tiers”
    • 9.2 Linking From Relevant PBNs Vs. Generic PBNs
    • 9.2 Linking From Relevant PBNs Vs. Generic PBNs
    • 9.3 Examples Of How to “Theme” Links to Appear More Relevant From Generic PBNs
    • 9.4 Anchor Text Considerations (Keyword vs. Branded Keyword vs. Naked Domain:URL)
    • 9.5 Inner-Page vs. Homepage Links
    • 9.6 Quantity & Frequency of Links
    • 10.1 Introduction/Install + Setup LastPass
    • 10.2 Introduction to Register Compass
    • 10.3 Minimum Recommended Search Criteria
    • 11.1 The First Stage of Elimination
    • 12.1 The Other Four Stages of Elimination
    • 12.2 Test 2: Checking Majestic TrustFlow For Historic/Fresh Metrics and Root Domain vs. Subdomain Metrics
    • 12.3 Test 3: Checking The Most Powerful “Fresh Index” Version Of The Domain For Spammy or Low-Quality Backlinks on Ahrefs
    • 12.4 Test 4: Check The Domain’s Historic Data on Archive.org
    • 12.5 Test 5: Run a Serped.net “Deep Backlinks Explorer” Report & Bidding On A Domain That Passes All Five Stages
    • 12.6 Finish Registering The Domain (if necessary) And Add It To Our Spreadsheet With All Required Information
    • 13.1 Why This Is A Vitally Important Step
    • 13.2 Change Domain’s Registration Info
    • 13.3 Setting Up Hosting
    • 13.4 Updating Nameservers With The Domain Registrar
    • 13.5 Installing WordPress
    • 13.6 Cleaning Out The Initial WordPress Install
    • 13.7 Minimal Website Setup To Test For Penalty
    • 13.8 Performing The Penalty Check In Google
    • 14.1 Order Content, Keeping Its Purpose And Target Site & Keywords In Mind
    • 14.2 Editing The Site’s General Settings/Permalinks/Homepage
    • 14.3 Consider Site Structure (Pages vs. Posts)
    • 14.4 Adding And Setting Up Required Plugins
    • 14.5 Selecting A Theme (Post-Based Sites Must Show Full Posts On Homepage)
    • 14.6 Creating Categories (For Post-Based Sites Only)
    • 14.7 Create & Link To Terms & Conditions and Privacy Policy Pages
    • 14.8 Creating & Linking Social Media Profiles
    • 14.9 Setup The Website’s Core Pages & Appearance (Custom Banner, Widgets, etc.)
    • 14.10 Upload Content To The Website
    • 14.11 Add The “Money Article” To The Site
    • 14.12 Schedule Content To Publish On Facebook And Twitter Pages
    • 14.13 Forwarding The Most Powerful Sub-Pages From The Original Site Back to The Homepage
    • 14.14 Update Spreadsheet With All Website:Link Data and Move Onto Creating The Next PBN
    • 14.15 Final Double-Checks and Finishing Up
  • 2

    Section A4: Important Principles for Conversion Optimization

    • A4.1 What is Conversion Optimization?
    • A4.2 Understanding Universal vs. Business-Specific Conversion Optimization
    • A4.3 Conversion Opportunities: Where Do You Lose Control?
    • A4.4 A/B Split Testing: How to Do It Correctly
    • A4.5 The Power of Compounding Conversion Rates
    • A4.6 Absolute "No-Gos" of Conversion Optimization
    • A4.7: Section A4 Q&A
  • 3

    Section A5: Google Analytics & Search Console Essentials

    • A5.1 When Should You Start Paying Attention To Them, and How Often?
    • A5.2 Interpreting Your Audience Overview in Google Analytics
    • A5.3 Google Analytics "Acquisition" Report Overview
    • A5.4 Identifying Your Websites Most Popular Content ("Behavior" Reporting)
    • A5.5 How to Use Google Analytics' URL Builder
    • A5.6 How to Find Valuable Link Tracking Data In Google Analytics
    • A5.7 Page-Based Goal Setup in Google Analytics
    • A5.8 Google Search Console Overview
    • A5.9 Using Google Search Console to "Growth-Hack" Your Organic Traffic
    • A5.10 Connecting All of the Dots & Making this Data Actionable
    • A5.11 Q&A via Chat
  • 4

    A6: How to Maximize Revenue of a Site with Traffic

    • A6.1 When should you start investing energy towards this?
    • A6.2 “Doing your own thing” vs. promoting existing products/services
    • A6.3 What monetization options do I have?
    • A6.4 Where do you find offers to promote?
    • A6.5 Option #1: Going straight for the commission
    • A6.6 Option #2: Building an email list & longer-term relationship
    • A6.7 Staying committed to testing, particularly early on
    • A6.8 Often-overlooked leverage points once something is working
    • A6.9 Section A6 Q&A
  • 5

    Section A7: Building and Marketing to an Email List

    • A7.1 What email marketing REALLY is
    • A7.2 Which email marketing/autoresponder platform should you use?
    • A7.3 Basic overview of autoresponder features
    • A7.4 Advanced autoresponder features & automation
    • A7.5 How to build a list from a website that has traffic
    • A7.6 What about buying an email list?
    • A7.7 Creating an effective email sequence
    • A7.8 Wrapping up email marketing
    • A7.9 Email Marketing Q&A
  • 6

    Section A8: Facebook Advertising Basics

    • A8.1 Who should be pursuing Facebook Ads?
    • A8.2 What We'll Be Covering Now vs. Later
    • A8.3 Definitions & Fundamental Concepts
    • A8.4 Technical Setup: Creating a Business Account & Installing Your Pixel
    • A8.5 Introduction to the Audience Insights Tool
    • A8.6 Mining Valuable Data from Audience Insights
    • A8.7 Ad Account Structure
    • A8.8 Launching Your First Test Campaign!
    • A8.9 The "Advertising Veteran's" Mindset
    • A8.10 Determining & Building on the Success of Your Test Campaigns
    • A8.11 Section A8 Q&A
  • 7

    Section A9: Advanced Facebook Ads

    • A9.1 Introduction to scaling winning ads
    • A9.2 Starting point: Cloning your "winning" ad sets
    • A9.3 Using custom audiences & LAAs to scale domestically
    • A9.4 Scaling Internationally
    • A9.5 "Training Your Pixel" — Part II
    • A9.6 Advanced Scaling: An overview of CBO & Manual Bidding
    • A9.7 Final Suggestions for Facebook Ads
    • A9.8 Advanced Facebook Ads Live Q&A
  • 8

    Section A10: Building Profitable eCom & Dropshipping Stores

    • A10.1 Introduction & What to Expect...
    • A10.2 Which Platform Should You Use?
    • A10.3 Critical Elements of Setting Up Your eCommerce Store
    • A10.4 Sourcing Products for Your Store
    • A10.5 Understanding the Psychology of Online Shoppers
    • A10.6 How Do I Get Traffic to An eCommerce Website?
    • A10.7 Fulfilling Orders When Sales Are Made
    • Customer Service Email Templates Shown in A10.7
    • A10.8 Words to the Wise
    • A10.9 Section A10 Q&A
  • 9

    Section A11: Manufacturing Your Own Products & Inventions

    • A11.1 Introduction & What to Expect
    • A11.2 Roughly designing your product
    • A11.3 Optimizing your design for mass production
    • A11.4 Handing it off to a CAD designer
    • A11.5 Getting a 3D model printed
    • A11.6 Manufacturing domestically vs. abroad
    • A11.7 Shopping for a manufacturer
    • A11.8 Requesting samples from your top 3 candidates
    • A11.9 What to keep in mind when making your final decision
    • A11.10 Bringing it home
    • A11.11 Section A11 Q&A
  • 10

    Section A12: Creating a Successful Membership Website

    • A12.1 Why even do it?! Plus things to keep in mind
    • A12.2 Outlining a kickass course that’ll deliver results
    • A12.3 A quick discussion about creating your sales funnel
    • A12.4 Choosing a Learning Management System (LMS)
    • A12.5 Getting setup using budget-friendly tools/plugins
    • A12.6 Getting setup using more premium tools/plugins
    • A12.7 Maximizing the Lifetime Value (LTV) of your members
    • A12.8 Section A12 Q&A
  • 11

    Section A13: The “Dos” and “Don’ts” of Launching a Kickstarter Campaign

    • A13.1 What exactly is Kickstarter, and what is it good for?
    • A13.2 Market research: An IMPERATIVE first step
    • A13.3 Setting the foundation for a consistent & clean brand
    • A13.4 Calculating your funding goal & campaign duration
    • A13.5 Setting your reward levels
    • A13.6 Recording your promotional video
    • A13.7 Designing your Kickstarter campaign
    • A13.8 Advertising/promoting your Kickstarter campaign
    • A13.9 Icing on the Cake: Stretch Goals
    • A13.10 Learning from my mistakes: Final notes RE — Kickstarter
    • A13.11 Section A13 Q&A
  • 12

    Section A14: How to Get Local Websites Ranked In Google

    • A14.1: What's the same for local vs. broader-scale SEO, and what's different?
    • A14.2: How keyword research is different for local SEO
    • A14.3: How on-page SEO is different for local SEO
    • A14.4: How website structure is different for local SEO
    • A14.5: How content creation & marketing is different for local SEO
    • A14.6: How linkbuilding is different for local SEO
    • A14.7: How to get dozens (or hundreds) of white-hat citations at once
    • A14.8: Being careful of "Goliaths" when doing local SEO
    • A14.9: Key takeaways: Who wins the local search battle?
    • A14.10: Section 14 Q&A
  • 13

    IMP Weekly Tips

    • [IMP] Week 1: Journaling with Intent
    • [IMP] Week 2: Redistributing Wealth from Affluent Audiences vs. Nonaffluent Audiences
    • [IMP] Week 3: Understanding & Managing Your "Finite Pool"
    • [IMP] Week 4: Setting One Brick At a Time
    • [IMP] Week 5: In the Affiliate Marketing World, Almost Everything Is Negotiable
    • [IMP] Week 6: Plotting a Course to Massive Productivity Using MITs
    • [IMP] Week 7: Focusing on “Touchstones” for Effective Goal Setting
    • [IMP] Week 8: How to Best Handle Difficult, Overwhelming Moments & Projects
    • [IMP] Week 9: Tips for Hiring Writers
    • [IMP] Week 10: Stop Guilt-Tripping Yourself for Not Being Productive & “Simply Begin Again”
  • 14

    Section A15: How to Dependably Outsource Short & Medium-Term Work

    • A15.1 An Overview of Outsourcing Short & Medium-Term Projects
    • A15.2 Dispelling Rumors Surrounding Outsourcing
    • A15.3 Successful Projects’ Biggest Enemy: Ambiguity
    • A15.4 Successful Projects 2nd Biggest Enemy: Being a Cheap Bastard
    • A15.5 An Introduction to Today’s Leading Platform: Upwork
    • A15.6 Posting Your Project for Providers to Bid On
    • A15.7 Evaluating Candidates After Applications Roll In
    • A15.8 Interviewing Prospective Providers
    • A15.9 Awarding the Job, Setting Terms, & Protecting Yourself from Disputes
    • A15.10 Finishing a Job Once It’s Been Completed Successfully
    • A15.11 Section A15 Q&A
  • 15

    BONUSES

    • Links & Useful Resources
    • 2020 Roadmap for Success